Redesign for Mineral Cosmetics Brand
Redesign for Mineral Cosmetics Brand
Redesign for Mineral Cosmetics Brand
Redesign for Mineral Cosmetics Brand
Redesign for Mineral Cosmetics Brand
Dari
Dari
Dari
Dari
Dari
Dari
Dari
Dari
Dari
Dari
Dari
Dari
Dari
Dari
overview
overview
Dari Mineral Cosmetics – Certified Vegan Decorative Cosmetics.
Dari Mineral Cosmetics – Certified Vegan Decorative Cosmetics.
Beauty requires sacrifice, and it's not a secret for anyone that our health often becomes this sacrifice, because not all manufacturers of cosmetic products think about the effect of their components on our health ... But not the Dari brand!
Beauty requires sacrifice, and it's not a secret for anyone that our health often becomes this sacrifice, because not all manufacturers of cosmetic products think about the effect of their components on our health ... But not the Dari brand!
Services provided:
Research
Logotype
Labels
Logotype guidelines
Services provided:
Research
Logotype
Labels
Logotype guidelines
Challenge
Challenge
The Premium Cosmetic Brand Didn't Associated WIth the Premium Segment.
The Premium Cosmetic Brand Didn't Associated WIth the Premium Segment.
Mineral cosmetics Dari, consisting exclusively of natural ingredients, changes the way we think about modern cosmetics. And we, in turn, undertook to change the brand design, so that it would become closer to its conscious target audience.
Mineral cosmetics Dari, consisting exclusively of natural ingredients, changes the way we think about modern cosmetics. And we, in turn, undertook to change the brand design, so that it would become closer to its conscious target audience.
BEFORE
BEFORE
AFTER
AFTER
solution
solution
We undertook a strategic approach to address the challenge.
We undertook a strategic approach to address the challenge.
We were inspired by extraordinary compositions and created a logo that accurately conveys the personality of the project and makes it an integral part of the brand, and bright neon colors declare the juiciness of flower arrangements.
We were inspired by extraordinary compositions and created a logo that accurately conveys the personality of the project and makes it an integral part of the brand, and bright neon colors declare the juiciness of flower arrangements.
logo concept
logo concept
We redesigned and refined the logo font to bring more grace to the brand.
We redesigned and refined the logo font to bring more grace to the brand.
To soften the transition from old design to new, we have retained and developed the identifying element of this brand, symbolizing the trace of a smear of cosmetics under the letter "i" in the logo. This is because when we try a new product or tone, we always apply a test smear to the inside of the wrist. The color of the smear may vary depending on the product on which the logo is located.
To soften the transition from old design to new, we have retained and developed the identifying element of this brand, symbolizing the trace of a smear of cosmetics under the letter "i" in the logo. This is because when we try a new product or tone, we always apply a test smear to the inside of the wrist. The color of the smear may vary depending on the product on which the logo is located.
BEFORE
AFTER
BEFORE
AFTER
BEFORE
AFTER
BEFORE
AFTER
color palette
color palette
Basic
Basic
PANTONE 475 C
CMYK: 0, 15, 28, 5
RGB: 243, 207, 179
Products
Products
PANTONE 580 C
PANTONE 580 C
CMYK: 23, 6, 41, 0
RGB: 199, 211, 165
CMYK: 23, 6, 41, 0
RGB: 199, 211, 165
PANTONE 468 C
PANTONE 468 C
CMYK: 15, 20, 40, 2
RGB: 215, 200, 167
CMYK: 15, 20, 40, 2
RGB: 215, 200, 167
PANTONE 7514 C
PANTONE 7514 C
CMYK: 15, 40, 47, 4
RGB: 200, 161, 133
CMYK: 15, 40, 47, 4
RGB: 200, 161, 133
PANTONE 7520 CP
PANTONE 7520 CP
CMYK: 1, 26, 21, 0
RGB: 236, 204, 194
CMYK: 1, 26, 21, 0
RGB: 236, 204, 194
PANTONE 170 UP
PANTONE 170 UP
CMYK: 0, 49, 48, 0
RGB: 222, 154, 127
CMYK: 0, 49, 48, 0
RGB: 222, 154, 127
PANTONE 7416 C
PANTONE 7416 C
CMYK: 1, 82, 78, 0
RGB: 200, 77, 60
CMYK: 1, 82, 78, 0
RGB: 200, 77, 60
PANTONE 7520 CP
PANTONE 7520 CP
CMYK: 15, 100, 90, 10
RGB: 162, 28, 38
CMYK: 15, 100, 90, 10
RGB: 162, 28, 38
WHITE
WHITE
CMYK: 0, 0, 0, 100
RGB: 255, 255, 255
CMYK: 0, 0, 0, 100
RGB: 255, 255, 255
result
result
Mineral cosmetics brand Dari has acquired a gentle corporate identity, reminiscent of the gentle properties of the natural ingredients of all the company's products.
Mineral cosmetics brand Dari has acquired a gentle corporate identity, reminiscent of the gentle properties of the natural ingredients of all the company's products.
All product labels of the brand have received a clear identification principle, which will allow them to be distinguished on store shelves and the Internet.
Dari Mineral Cosmetics cares not only about its customers but also about the environment, releasing products exclusively in ecological packaging, which deserves special attention in the cosmetics market and complements the concept of a caring brand.
All product labels of the brand have received a clear identification principle, which will allow them to be distinguished on store shelves and the Internet.
Dari Mineral Cosmetics cares not only about its customers but also about the environment, releasing products exclusively in ecological packaging, which deserves special attention in the cosmetics market and complements the concept of a caring brand.
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