Logobook for Exotic Flower Studio in Kyiv
Logobook for Exotic Flower Studio in Kyiv
Logobook for Exotic Flower Studio in Kyiv
Logobook for Exotic Flower Studio in Kyiv
Logobook for Exotic Flower Studio in Kyiv
Flower Vibes
Flower Vibes
Flower Vibes
Flower Vibes
Flower Vibes
Flower Vibes
Flower Vibes
Flower Vibes
Flower Vibes
Flower Vibes
Flower Vibes
Flower Vibes
Flower Vibes
Flower Vibes
overview
overview
Flower Vibes – the studio where each bouquet brings new, unique emotions.
Flower Vibes – the studio where each bouquet brings new, unique emotions.
Flower Vibes is a flower studio based in Kyiv, opened by friends of our agency. Young, ambitious, vibrant partygoers who create, not copy. Therefore, each bouquet brings new, unique emotions.
Well, how can you remain indifferent to a person who gives crocosmia, Banksia, Lotus, Muscari? This is not a cliché 101-roses-bouquet, but a bouquet that will raise 101 questions, draw attention, and give a lot of impressions. Flowers of Flower Vibes are unique and unusual, it was impossible to allow such original guys to get lost among other all-the-same of flower workshops.
The name, concept, everything is in place. The only thing missing was the design. It was important for us to convey with the branding this vibe that guys give to everyone through unusual bouquets.
Flower Vibes is a flower studio based in Kyiv, opened by friends of our agency. Young, ambitious, vibrant partygoers who create, not copy. Therefore, each bouquet brings new, unique emotions.
Well, how can you remain indifferent to a person who gives crocosmia, Banksia, Lotus, Muscari? This is not a cliché 101-roses-bouquet, but a bouquet that will raise 101 questions, draw attention, and give a lot of impressions. Flowers of Flower Vibes are unique and unusual, it was impossible to allow such original guys to get lost among other all-the-same of flower workshops.
The name, concept, everything is in place. The only thing missing was the design. It was important for us to convey with the branding this vibe that guys give to everyone through unusual bouquets.
Services provided:
Research
Logotype
Marketing Assets
Logotype guidelines
Services provided:
Research
Logotype
Marketing Assets
Logotype guidelines
Challenge
Challenge
To make the brand easy to remember and instantly recognizable.
To make the brand easy to remember and instantly recognizable.
Our task was to convey the bright mood of the salon, its ideology, and its value, with which each flower arrangement is filled with the help of visual images. To make the brand easy to remember and instantly recognizable in various media, from a label on a bouquet to a presentation to corporate clients.
Our task was to convey the bright mood of the salon, its ideology, and its value, with which each flower arrangement is filled with the help of visual images. To make the brand easy to remember and instantly recognizable in various media, from a label on a bouquet to a presentation to corporate clients.
solution
solution
We undertook a bright and minimalistic approach to address the challenge.
We undertook a bright and minimalistic approach to address the challenge.
We were inspired by extraordinary compositions and created a logo that accurately conveys the personality of the project and makes it an integral part of the brand, and bright neon colors declare the juiciness of flower arrangements.
We were inspired by extraordinary compositions and created a logo that accurately conveys the personality of the project and makes it an integral part of the brand, and bright neon colors declare the juiciness of flower arrangements.
logo concept
logo concept
The concept brought together the key message and emotional overtones of the brand.
The concept brought together the key message and emotional overtones of the brand.
The "F" in Flower became a green leaf, and the "V" in Vibes became an opening rosebud. This decision made it possible to form an independent brand mark, which is remembered and recognized, even when used separately from the logo.
The "F" in Flower became a green leaf, and the "V" in Vibes became an opening rosebud. This decision made it possible to form an independent brand mark, which is remembered and recognized, even when used separately from the logo.
color palette
color palette
PANTONE 902 C
PANTONE 902 C
PANTONE 902 C
CMYK: 51, 0, 71, 0
RGB: 161, 228, 128
CMYK: 51, 0, 71, 0
RGB: 161, 228, 128
CMYK: 51, 0, 71, 0
RGB: 161, 228, 128
PANTONE 806 C
PANTONE 806 C
PANTONE 806 C
CMYK: 0, 80, 0, 0
RGB: 253, 86, 177
CMYK: 0, 80, 0, 0
RGB: 253, 86, 177
CMYK: 0, 80, 0, 0
RGB: 253, 86, 177
PANTONE 316 CP
PANTONE 316 CP
PANTONE 316 CP
CMYK: 95, 54, 51, 52
RGB: 24, 60, 68
CMYK: 95, 54, 51, 52
RGB: 24, 60, 68
CMYK: 95, 54, 51, 52
RGB: 24, 60, 68
WHITE
WHITE
WHITE
CMYK: 0, 0, 0, 100
RGB: 255, 255, 255
CMYK: 0, 0, 0, 100
RGB: 255, 255, 255
CMYK: 0, 0, 0, 100
RGB: 255, 255, 255
result
result
Emotional brand appearance and honor industry recognition have been achieved.
Emotional brand appearance and honor industry recognition have been achieved.
We have created bright and emotional branding, that provides the brand with an effective engagement with customers and target audiences. With the further development of the flower shop, the number of branded materials will increase. We have foreseen this and consolidated the future principles of communication in the brand design guide, which we passed on to the business owners.
We develope an individual guidebook for each of our clients - this saves the brand from accidental design changes when working with contractors or within the company.
As a result, all the goals have been achieved: we have created an integral system of the brand's visual language, which perfectly identifies Flower Vibes in all media and gives it a bright personality. The brand stands out among competitors and is remembered in the minds of consumers from first glance.
We have created bright and emotional branding, that provides the brand with an effective engagement with customers and target audiences. With the further development of the flower shop, the number of branded materials will increase. We have foreseen this and consolidated the future principles of communication in the brand design guide, which we passed on to the business owners.
We develope an individual guidebook for each of our clients - this saves the brand from accidental design changes when working with contractors or within the company.
As a result, all the goals have been achieved: we have created an integral system of the brand's visual language, which perfectly identifies Flower Vibes in all media and gives it a bright personality. The brand stands out among competitors and is remembered in the minds of consumers from first glance.
The project have been recognized at The Ukranian Design The Very Best Of: Logo Design!
The project have been recognized at The Ukranian Design The Very Best Of: Logo Design!
result
Emotional brand appearance and honor industry recognition have been achieved.
We have created bright and emotional branding, that provides the brand with an effective engagement with customers and target audiences. With the further development of the flower shop, the number of branded materials will increase. We have foreseen this and consolidated the future principles of communication in the brand design guide, which we passed on to the business owners.
We develope an individual guidebook for each of our clients - this saves the brand from accidental design changes when working with contractors or within the company.
As a result, all the goals have been achieved: we have created an integral system of the brand's visual language, which perfectly identifies Flower Vibes in all media and gives it a bright personality. The brand stands out among competitors and is remembered in the minds of consumers from first glance.
The project have been recognized at The Ukranian Design The Very Best Of: Logo Design!
CLIENT TESTIMONIAL
CLIENT TESTIMONIAL
Great attention is paid to detail and quality. It was very pleasant to work with Tarasenko Agency because it’s clear that the team is focused on results.
Great attention is paid to detail and quality. It was very pleasant to work with Tarasenko Agency because it’s clear that the team is focused on results.
Yana Shevchenko
Co-Founder, Florist
Flower Vibes
Yana Shevchenko
Co-Founder, Florist
Flower Vibes
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